BRANDING + DESIGN
Design / Freelance
Nature Conservancy of Canada
➞ As the nation’s leading land conservation organisation, the Nature Conservancy of Canada is a private, non-profit partner with a mandate to protect natural areas that sustain Canada’s plants and wildlife.
In support of donor and stewardship priorities, custom solutions include infographics; the art direction, design and production of a quarterly print magazine for donors (bilingual); and the launch of robust annual reports in print and reimagined online as an interactive experience to include branded video and animation.
Design / Freelance
West End Phoenix
➞ I’ve worked closely with many on the WEP masthead at other publications throughout my career – from pleading to a Senior Editor to make changes for the sake of typesetting as an Intern to handling final sign off on press as a Creative Director. Beyond teaching me the rigorous ins and outs of publishing and the art of creating a meticulous work back schedule – their unrelenting fervour and dedication to journalism, editing, and design left a lasting impression that helped guide my creative path. Much love to the WEP team. It’s always a joy.
Art Direction + Design / Freelance
Chatelaine
➞ Well before joining the masthead at Chatelaine early in my career, my relationship to the iconic brand was tied to childhood memories of monthly new recipes and referencing long form features on women’s issues for social studies reports. Being a part of the magazine’s art department was a masterclass in the design and production of a flagship monthly covering content ranging from food and style to politics and relationships. During my 4 years in the art department I contributed to over 50 monthly issues and special interest publications, honing my experience as an art director managing creative teams on set for food and lifestyle shoots and collaborated on the magazine’s visual evolution over multiple brand redesigns.
Revisiting the brand more recently as a freelancer I handled a variety of feature stories that required art direction and commissioned illustrations. Working to support Chatelaine’s pledge that a minimum 40 percent of freelance content would be created by writers who are Black, Indigenous or otherwise racialised, it’s encouraging to see the brand move towards greater diversity of contributors to the page.
