WHERE I’VE BEEN AND SKILLS FLEXED ALONG THE WAY
Creative Director, Partner
Studio B Communications Inc.
(SEPTEMBER 2010 – PRESENT)
Custom brand strategy and editorial-centred design solutions for community-focused organizations.
CLIENTS: Nature Conservancy of Canada, Canadian Wildlife Federation, International Joint Commission, West End Phoenix, The Office of Deputy Mayor Amber Morley, Amber Morley 2022 Toronto City Council Campaign (pro bono)
SKILLS: Brand Visioning, Strategic Content Innovation, Multi-platform Integration, Art Direction and Freelance Commissioning, Project Management and Workflow Design, Content Storyboarding and Copywriting
Associate Creative Director
St. Joseph Communications, Content
(MAY 2020 – AUGUST 2020)
Creative direction and production management of Walmart Canada's marketing direct mail, digital and in-store touch points.
SKILLS: Creative Leadership and Team Management, Production and Workflow Development, Cross-functional Collaboration, Engagement Data Analysis
Creative Director
FLARE, HELLO! Canada, Cosmetics
(JUNE 2014 – MAY 2020)
Leading brand transformation, editorial content evolution and audience engagement in an ever-changing media landscape.
CLIENTS: Loblaw Companies (Joe Fresh‚ Shoppers Drugmart), Nordstrom, Inc., The Hudson’s Bay Company‚ TJX Companies, Mars, Inc., Metro Inc.
TRAINING: Rogers Corporate Management Program (2015-2018)
SKILLS: Editorial Visioning, Brand Transformation, Content Development and Innovation, Multi-channel Integration, Creative Leadership and Team Coaching, Art Direction and Freelance Management, Cross-functional Workflow Design, Engagement Data Analysis
Senior Designer
Mosaic
(OCTOBER 2011 – MAY 2014)
Delivering customer conversion for top-tier global CPG, tech and retail brands with award-winning integrated marketing campaigns from concept pitch to program launch.
CLIENTS: NFL, Coca-Cola, Samsung, Microsoft, Rogers Communications, AB InBev (Budweiser, Bud Light, Stella Artois, Goose Island), Diageo (Smirnoff, Crown Royal), Compari Group (SKYY), Mars, Inc., Mondelez International, Target, Home Depot, Loblaws, TD Canada Trust, Wells Fargo, Canadian Breast Cancer Foundation
AWARDS: PROMO! Awards, Best Experiential Campaign, Gold: Target Road Trip, Mosaic 2013
SKILLS: Experiential Brand Marketing, Creative Strategy and Ideation, Social Media Audience Development, Content Storyboarding and Copywriting, Creative Team Management, Production Management
Designer
SapientNitro
(JUNE 2011 — OCTOBER 2011)
Design of best-in-class websites (e-commerce, product) for global automotive, retail and CPG brands.
CLIENTS: Harley Davidson, Chrysler Group LLC (Chrysler, Dodge, Jeep, RAM), Kellogg's, Target
SKILLS: Branding, Web Design, User Interface Design, Information Architecture
Post-Graduate Certificate, Web Design
Sheridan College
(SEPTEMBER 2010 – APRIL 2011)
CURRICULUM: User-Centred Research, Inclusive Design Strategy, UX/UI Design, Digital Product Prototyping, Workflow Methodology, Digital Marketing
Assistant Art Director
Chatelaine
(OCTOBER 2006 – AUGUST 2010)
Driving reader engagement, newsstand presence and subscriber loyalty through creative art direction and design of original editorial content.
CLIENTS: Kraft Canada, John Wiley & Sons, Roots Canada, TSC, Cityline
SKILLS: Editorial Content Creation, Brand Redesign, Photo and Video Art Direction, Digital Audience Engagement, Layout Design, Print and Digital Production
Contributing Designer
TORO
(JANUARY 2006 – SEPTEMBER 2006)
Editorial design and production of award-winning men’s lifestyle magazine.
SKILLS: Content Creation, Photo and Video Shoot Direction, Editorial Design, Brand Redesign, Digital Audience Engagement, Print Production, Art Asset Management
Bachelor of Design, Honours
York University / Sheridan College
(SEPTEMBER 2001 – APRIL 2005)
CURRICULUM: Typography, Communication and Information Design, Branding and Identity Systems, Motion Design, Visual Interaction Design, 20th Century Design History, Prototyping & User-Centred Strategies, Information Architecture, Package Design, Editorial Design